Equip your frontline.
Drive every location.

From store floor to customer conversation — Lua agents power frontline performance, consistency, and engagement at scale.

Explore platform

Frontline challenges in retail & customer-facing ops.

Hundreds

Execution gaps

Of locations where brand standards and operational procedures are hard to enforce consistently.

High turnover

Associate disengagement

Driven by lack of recognition, unclear goals, and limited feedback on day-to-day performance.

Coverage gaps

Scheduling chaos

Manual shift scheduling and last-minute changes create overtime costs and manager headaches.

Costly & slow

Training at scale

Delivering consistent product knowledge, compliance training, and onboarding across a distributed workforce.

Intelligent agents for the frontline.

AI-driven tools built for the pace of frontline work — real-time coaching, instant answers, and performance visibility at every location.

What are Lua frontline agents? AI-driven tools that coach associates in real time, enforce brand standards, and surface actionable performance data across every location.

Why Lua for frontline teams? Deploys to mobile and web instantly, meeting associates where they work — no new hardware, no lengthy rollouts.

Our mission. Make every frontline associate and store manager as effective as your best location — through real-time support, motivation, and data.

Powering frontline excellence.

Lua agents give frontline teams the coaching, tools, and motivation to perform consistently — across every location, every shift.

Motivate & gamify

Real-time leaderboards, contest tracking, and achievement badges drive healthy competition and associate engagement at every shift.

Shift-level coaching

Managers get real-time performance snapshots and targeted coaching prompts — so every shift is an opportunity to improve.

Always-on customer service

AI agents handle routine customer inquiries instantly — freeing associates to focus on high-value, in-person interactions.

Training on the floor

Micro-learning delivered via mobile keeps product knowledge current and compliance training completed — without pulling staff off shift.

Multi-location visibility

A single pane of glass across all your locations — compare performance, identify best practices, and replicate what works.

Top use cases.

Intelligent agents that equip every location to perform like your best store.

Sales gamification & associate performance

Sales Gamification Agent

The problem

Associates lack visibility into their own performance and have no real-time motivation system — leading to disengagement and inconsistent results.

Impact

Increases average transaction valueDrives attach and upsell ratesReduces associate turnover through recognitionIntegrates with POS systems, Slack, and Teams

Lua solution

  • Live Leaderboards. Shows real-time rankings by units sold, attach rate, NPS, and other store KPIs
  • Shift Contests. Runs automated short-term contests (hourly, daily, weekly) with configurable goals and rewards
  • Achievement Badges. Celebrates personal bests, product certifications, and milestone achievements automatically
  • Manager Alerts. Notifies store managers when an associate needs recognition or is falling behind their targets

The Lua difference: your partner in frontline excellence.

Built for scale

Deploy consistently across 10 or 10,000 locations — Lua scales with your footprint without additional headcount

Mobile-first

Designed for associates on the move — lightweight, fast, and accessible from any device on the floor

Real-time visibility

District and regional managers get a live view of performance across all locations — no waiting for weekly reports

Motivation by design

Gamification mechanics baked in at every level — associates, shift leads, and store managers all stay engaged

Brand consistency

Every agent interaction reflects your brand voice and operating standards — so every location delivers a consistent customer experience

Equip your frontline for what's next.

Ready to make every location perform like your best store?